AmtiQ Privacy Policy

Last updated: 14 September 2026

1. About this Privacy Policy

This Privacy Policy explains how DanburyKline Ltd, trading as AmtiQ, collects, uses, stores and protects personal information when you visit our website, contact us, register your interest in AmtiQ, request information or a demonstration, receive marketing communications from us, or otherwise interact with us.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation and Data Protection Act 2018, the data controller is:

DanburyKline Ltd trading as AmtiQ
Company number: 08085378
Registered office: Suite 3, Ground Floor, Andrews House, College Road, Guildford, England, GU1 4QB

Website: amtiq.com
Email: enquiries@amtiq.com 

AmtiQ is a business-to-business service and our website and services are intended for organisations and business users.

2. The information we collect

We may collect information that you provide directly to us, information generated through your use of our website and information provided through third-party services that support our website and marketing activities.

Information you provide directly

This may include:

• Your name
• Business or organisation name
• Job title
• Business email address
• Telephone number, where you choose to provide one
• Country or location
• Information submitted through website forms
• Information provided when registering your interest in AmtiQ
• Information provided when requesting a demonstration
• Communications you send to us
• Marketing preferences
• Any other information you choose to provide

Information collected automatically

When you use our website, certain technical and usage information may be collected automatically. This may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location derived from an IP address
• Pages visited
• Date and time of visits
• Time spent on pages
• Referring website or campaign
• Links and buttons clicked
• Interaction with website forms
• Cookie identifiers and similar online identifiers
• Marketing and analytics attribution information

The exact information collected depends on your cookie choices and the technologies enabled on the website.

3. How we collect information

We may collect personal information through:

• Website contact forms
• Register interest forms
• Demo request forms
• Direct email correspondence
• HubSpot CRM and marketing tools
• Website cookies and similar technologies
• Google Analytics
• Google Tag Manager
• LinkedIn Insight Tag
• Meta Pixel
• Google reCAPTCHA
• Marketing campaigns
• Business networking and direct business communications

4. How we use your personal information

We may use personal information to:

• Respond to enquiries
• Contact you about an enquiry you have submitted
• Arrange demonstrations or meetings
• Manage expressions of interest in AmtiQ
• Provide information you have requested
• Manage prospective customer relationships
• Maintain records within our CRM
• Understand interest in our products and services
• Improve the content, design and usability of our website
• Measure website traffic and marketing effectiveness
• Understand how visitors interact with our website
• Attribute enquiries to marketing campaigns
• Develop and improve AmtiQ products and services
• Protect the security of our website and systems
• Prevent abuse, spam and fraudulent form submissions
• Send marketing communications where permitted
• Maintain appropriate records of consent and marketing preferences
• Comply with legal and regulatory obligations
• Establish, exercise or defend legal claims

5. Our lawful bases for processing

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely upon one or more of the following bases.

Consent

We may rely on your consent when:

• You accept optional website cookies
• You choose to receive certain marketing communications
• You provide consent for another specific purpose

Where processing relies upon consent, you may withdraw that consent at any time.

Legitimate interests

We may process personal information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

These interests may include:

• Responding to business enquiries
• Developing relationships with prospective customers
• Understanding how our website is used
• Improving our products and services
• Measuring the effectiveness of marketing activity
• Protecting our business and systems
• Communicating with relevant business contacts

Contract and pre-contractual steps

We may process information where this is necessary to:

• Take steps at your request before entering into a contract
• Provide requested information about our services
• Perform a contract with you or the organisation you represent

Legal obligations

We may process information where required to comply with applicable laws, regulatory requirements or lawful requests from authorities.

6. Enquiries and prospective customers

When you submit a form or contact AmtiQ, we may record the details you provide within HubSpot or another appropriate customer relationship management system.

We use this information to:

• Respond to your request
• Understand the organisation you represent
• Maintain a record of our communications
• Arrange demonstrations or discussions
• Provide relevant information about AmtiQ
• Manage our sales and customer development processes

Submission of an enquiry allows us to contact you in relation to that enquiry.

Where we wish to send broader marketing communications, we will provide an appropriate means for you to express your marketing preference.

7. Marketing communications

Where permitted, we may send you information relating to:

• AmtiQ
• Product developments
• New features
• Industry information
• Events and demonstrations
• Relevant business content
• Related products or services

Where appropriate, we will ask for your consent before sending electronic marketing communications.

Every marketing email will provide a method for you to unsubscribe or update your preferences.

You can also ask us to stop sending marketing communications at any time by contacting:

enquiries@amtiq.com

Withdrawing from marketing communications will not prevent us from contacting you where necessary in connection with an existing enquiry, contractual relationship or service-related matter.

8. HubSpot

We use HubSpot for customer relationship management, website forms, marketing, analytics and related business activities.

Depending on the configuration of the website and your consent preferences, HubSpot may process information including:

• Contact information submitted through forms
• Website activity
• Pages visited
• IP address
• Cookie identifiers
• Marketing interactions
• Form submissions
• Email engagement
• Communication preferences
• Sales and customer relationship information

HubSpot tracking can associate website activity with a known contact after that person has identified themselves, for example by submitting a form. HubSpot states that its tracking code may process website activity, IP addresses and online identifiers, subject to account configuration and visitor consent preferences.

Optional HubSpot tracking will be managed through our cookie consent system where required.

9. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information such as:

• Pages viewed
• Visit duration
• Referral source
• Browser and device information
• Approximate location
• Website interactions
• Analytics identifiers

We use this information in aggregated form to understand website performance and improve the website.

Google Analytics cookies and related tracking will not be activated for users requiring consent until appropriate consent has been provided.

10. Google Tag Manager

We use Google Tag Manager to manage website scripts and tracking technologies.

Google Tag Manager acts as a mechanism for deploying and controlling tags used by services such as analytics and advertising platforms.

Use of Google Tag Manager does not mean that every potential tracking technology is active. The technologies deployed through it will depend on our website configuration and your cookie preferences.

Where a tag requires consent, it will be configured so that the relevant tracking does not operate until appropriate consent has been received.

11. LinkedIn Insight Tag

We may use the LinkedIn Insight Tag to understand the effectiveness of LinkedIn advertising and how visitors arriving from LinkedIn interact with our website.

Subject to your cookie preferences, this may enable measurement including:

• Visits resulting from LinkedIn advertising
• Website actions and conversions
• Campaign performance
• Audience information
• Advertising attribution

LinkedIn may process information in accordance with its own privacy policies.

LinkedIn tracking will be treated as a non-essential advertising or marketing technology and will only be enabled where the required consent has been provided.

12. Meta Pixel

We may use the Meta Pixel to measure advertising performance and understand how visitors interact with our website after seeing advertisements on Meta platforms such as Facebook or Instagram.

Subject to your consent, this may be used to:

• Measure conversions
• Attribute enquiries to advertising campaigns
• Understand campaign effectiveness
• Develop advertising audiences
• Improve advertising relevance

Meta may process information collected through the Pixel in accordance with its own policies.

The Meta Pixel will be treated as a non-essential marketing technology and will not be enabled where consent is required unless you have agreed to marketing cookies.

13. Google reCAPTCHA

We may use Google reCAPTCHA on website forms to protect the website against spam, fraud and automated submissions.

reCAPTCHA may process technical information about the visitor and their interaction with the website to determine whether an interaction appears to have been made by a genuine user.

This can include device and browser information, IP address and user interaction information.

Where reCAPTCHA is used, data may be processed by Google in accordance with Google’s applicable terms and privacy policies.

14. Cookies and similar technologies

Our website uses cookies and similar technologies.

A cookie is a small data file stored on your device when you visit a website.

Similar technologies may include:

• Pixels
• Tags
• Browser storage
• Tracking scripts
• Device identifiers

We categorise cookies and related technologies according to their purpose.

Strictly necessary cookies

These are required for the website to operate correctly and cannot ordinarily be disabled through our website controls.

They may be used for purposes such as:

• Security
• Consent preference storage
• Form functionality
• Website operation

Analytics cookies

These help us understand how visitors use the website, including which pages are visited and how users navigate the site.

These technologies will only be used where the required consent has been provided.

Marketing cookies

These are used to measure advertising performance, understand campaign attribution and support relevant marketing.

This category may include technologies associated with:

• LinkedIn
• Meta
• HubSpot
• Google advertising services, if subsequently enabled

These technologies will only be used where the required consent has been provided.

Further details are available in our Cookie Policy.

15. Cookie preferences

When you first visit our website, you may be presented with controls allowing you to:

• Accept optional cookies
• Reject optional cookies
• Manage individual cookie categories

Strictly necessary cookies may remain active because they are required for the operation, security or consent-management functionality of the website.

You can change or withdraw your consent at any time using the cookie preference controls available on the website.

16. Who we share personal information with

We do not sell personal information.

We may share personal information with trusted organisations where necessary to operate our business.

These may include:

• Website hosting providers
• HubSpot
• Google
• LinkedIn
• Meta
• IT and cloud service providers
• Website developers and technical support providers
• Marketing service providers
• Professional advisers
• Accountants
• Legal advisers
• Regulatory bodies
• Government or law-enforcement authorities where required by law

Third parties acting on our behalf are expected to process personal information securely and only for appropriate purposes.

17. International transfers

Some of the technology providers used by AmtiQ are international organisations and may process information outside the United Kingdom.

This may include providers such as:

• HubSpot
• Google
• LinkedIn
• Meta

Where personal information is transferred outside the United Kingdom, we will seek to ensure that an appropriate legal mechanism or safeguard is used in accordance with UK data protection law.

Such safeguards may include adequacy regulations, approved contractual protections or other recognised mechanisms.

18. How long we retain personal information

We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.

For website enquiries and prospective customer records, we generally intend to retain information for up to 24 months following the last meaningful interaction.

We may retain information for longer where:

• There is an ongoing business relationship
• A contractual relationship exists
• Retention is required for legal or regulatory reasons
• Information is needed for the establishment or defence of legal claims
• You have requested continued communications

Marketing preferences and suppression records may be retained where necessary to ensure that we continue to respect an unsubscribe request.

19. Data security

We take appropriate technical and organisational measures designed to protect personal information against:

• Unauthorised access
• Accidental loss
• Misuse
• Alteration
• Disclosure
• Destruction

Access to personal information is restricted to people and service providers who reasonably require access for legitimate business purposes.

No internet-based system can be guaranteed to be completely secure, but we take proportionate steps to safeguard the information entrusted to us.

20. Your rights

Depending on the circumstances, UK data protection law may give you the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request restriction of processing
• Object to certain processing
• Request transfer of information in certain circumstances
• Withdraw consent
• Object to direct marketing
• Lodge a complaint with a supervisory authority

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact:

team@amtiq.com

We may need to verify your identity before fulfilling a request.

21. Complaints

If you have concerns about how we process your personal information, please contact us first at:

team@amtiq.com

You also have the right to complain to the UK’s independent data protection regulator:

Information Commissioner’s Office (ICO)

Current contact details are available on the ICO website.

22. Children

AmtiQ is a business-to-business service.

Our website is not directed towards children, and we do not knowingly seek to collect personal information from children through this website.

23. Third-party websites

Our website may contain links to websites operated by third parties.

We do not control those websites and are not responsible for their privacy practices.

We recommend reviewing the privacy information provided by any third-party website you visit.

24. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our website
• Our services
• The technologies we use
• Our business practices
• Legal or regulatory requirements

The latest version will be published at amtiq.com and the date at the top of this policy will be updated accordingly.

25. Contact us

For questions about this Privacy Policy or the way we handle personal information, contact:

DanburyKline Ltd trading as AmtiQ
Suite 3, Ground Floor
Andrews House
College Road
Guildford
England
GU1 4QB

Email: enquiries@amtiq.com  
Website: amtiq.com